Comments on: Twitter Monday Meltdown http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/ A look at pop-culture, social media and under-reported news. Sun, 08 Jan 2012 13:04:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Scott http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121590 Scott Mon, 10 May 2010 21:45:52 +0000 http://www.americancliche.net/?p=1120#comment-121590 Hundreds of thousands of dollars is not hyperbole. Comcast has 13 fullyime employees dedicated to using Twitter as a customer service tool. How much do you think that costs them on operating costs and previous infrastructural investment? I never said anything about Twitter being free and companies demanding compensation for lost revenue. Free or not, companies investing money in a marketing channel need to assess whether or not they should sink longterm dollars in a 3rd party service they have no control over. -S Hundreds of thousands of dollars is not hyperbole. Comcast has 13 fullyime employees dedicated to using Twitter as a customer service tool. How much do you think that costs them on operating costs and previous infrastructural investment?

I never said anything about Twitter being free and companies demanding compensation for lost revenue. Free or not, companies investing money in a marketing channel need to assess whether or not they should sink longterm dollars in a 3rd party service they have no control over.

-S

]]> By: kuratowa http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121588 kuratowa Mon, 10 May 2010 21:20:48 +0000 http://www.americancliche.net/?p=1120#comment-121588 "Companies now invest hundreds of thousands of dollars, if not millions, in using Twitter as a marketing tool." Hyperbole. As a collective unit, they are spending millions. Individually, much, much less. Twitter is one aspect of branding. It is by no means the only egg one should have int he basket. Businesses should expect any electronic communications channel to have some level of down time - machines break, accidents happen. The real implicit question here is that since Twitter is a free service, corporations are asking who they go to to demand compensation for possible lost revenue. Even the, I'd argue that what someone is saying should matter more to Joe Q. Public than how many people are listening to them say it. “Companies now invest hundreds of thousands of dollars, if not millions, in using Twitter as a marketing tool.”

Hyperbole. As a collective unit, they are spending millions. Individually, much, much less. Twitter is one aspect of branding. It is by no means the only egg one should have int he basket. Businesses should expect any electronic communications channel to have some level of down time – machines break, accidents happen. The real implicit question here is that since Twitter is a free service, corporations are asking who they go to to demand compensation for possible lost revenue.

Even the, I’d argue that what someone is saying should matter more to Joe Q. Public than how many people are listening to them say it.

]]> By: Scott http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121586 Scott Mon, 10 May 2010 19:07:34 +0000 http://www.americancliche.net/?p=1120#comment-121586 Agreed Brian. Plus, you can't let fear stop you from effective marketing practices. I was more playing devil's advocate. -S Agreed Brian. Plus, you can’t let fear stop you from effective marketing practices. I was more playing devil’s advocate.

-S

]]> By: Brian http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121585 Brian Mon, 10 May 2010 19:02:46 +0000 http://www.americancliche.net/?p=1120#comment-121585 yeah, total danger in making that investment....but you sort of decentralize I think and spread the wealth across multiple platforms. Also, you are in the mainstream with a site like twitter, so at least the others who have made the investments will be equally effected, possibly negating any plus/minus advantages. yeah, total danger in making that investment….but you sort of decentralize I think and spread the wealth across multiple platforms.

Also, you are in the mainstream with a site like twitter, so at least the others who have made the investments will be equally effected, possibly negating any plus/minus advantages.

]]> By: Tweets that mention Twitter's Monday Meltdown - following/followers zeroed out: -- Topsy.com http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121583 Tweets that mention Twitter's Monday Meltdown - following/followers zeroed out: -- Topsy.com Mon, 10 May 2010 18:23:07 +0000 http://www.americancliche.net/?p=1120#comment-121583 [...] This post was mentioned on Twitter by Scott Parent, Scott Parent. Scott Parent said: Twitter's Monday Meltdown - following/followers zeroed out: http://ping.fm/ivx2b [...] [...] This post was mentioned on Twitter by Scott Parent, Scott Parent. Scott Parent said: Twitter's Monday Meltdown – following/followers zeroed out: http://ping.fm/ivx2b [...]

]]> By: Scott http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121582 Scott Mon, 10 May 2010 18:20:37 +0000 http://www.americancliche.net/?p=1120#comment-121582 That's a good find Brian. That will fix a loss of data, but what about - hypothetically - if a company like Twitter closed their doors? Or, what if they decided overnight that they wanted to purge all the businesses from using their services? Is there a danger to investing so much in a third party? -S That’s a good find Brian. That will fix a loss of data, but what about – hypothetically – if a company like Twitter closed their doors? Or, what if they decided overnight that they wanted to purge all the businesses from using their services? Is there a danger to investing so much in a third party?

-S

]]> By: Brian http://www.americancliche.net/2010/05/10/twitter-monday-meltdown/comment-page-1/#comment-121581 Brian Mon, 10 May 2010 18:09:38 +0000 http://www.americancliche.net/?p=1120#comment-121581 Here is a good solution to backup your "online world" http://www.backupify.com/ Here is a good solution to backup your “online world”

http://www.backupify.com/

]]>