I’m in San Jose today to produce a video production for a Fortune 500 company. They are dipping their toe in the waters of videocasting and I was called to help. It’s a huge opportunity and I’m really excited to be a part of it. I don’t mean to be all mysterio about who it is, but I’m not sure if I’m able to talk about it yet.

Anyhoo, I’m staying at a Larkspur Hotel Property. Apparently they own 23 hotels and 6 restaurants all over California, Washington and Oregon (fun facts I got from their Twitter profile). I was told at check-in that the wi-fi was complimentary using the code that they gave me. I got to my room, signed in and instead of being redirected to the usual corporate site, I was taken to the Larkspur Twitter page.

Nicely played Larkspur Marketing peeps. Instead of doing the obvious and taking me to a page they knew I’d quickly navigate away from (the corporate site), they provided me with an opportunity for engagement. I immediately followed on Twitter. That means that long after my one night stay is over they’ll be able to continue a dialogue with me about their properties.

Would this work at a hotel in Boise? Probably not, but we’re in the heart of Silicon Valley. The hotel that I’m at is crawling with tech people. The odds that many of them use Twitter is pretty strong.

I talk a lot about the things that companies do wrong on this blog, so I occasionally like to point out when I think someone’s done something cool.