CNN Talks Social Media and iReporting
by Scott : May 19, 2010
I don’t often mix my two worlds, but I thought this piece I produced for MediaTrust’s Relevantly Speaking video series was pretty awesome. A couple months back in New York I got a chance to interview CNN’s SEO Coordinator, Topher Kohan. For those that don’t know, “SEO” stands for Search Engine Optimization. Topher’s job at CNN is to make sure that search engines like Google, Yahoo and Bing can find their news stories and other content accurately when people search for them. In addition to the SEO stuff, we talked about CNN’s fabulously successful iReport program as well as the impact that social media is having on how CNN reports news.
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