Who is Scott Parent?

When Scott was 11 years old living in Nashua, NH, he used to record “radio shows” on his portable tape recorder, then he’d make his family listen to them. In a way, they were like early versions of a podcast. A few years later, he started using an old guitar wireless system so that he could “broadcast” his radio show to a stereo or speaker system somewhere else in the house to entertain his friends and family. Whatever technology was available, Scott figured out a way to manipulate it to fuel his radio passion.

In 2000, Scott started to research a new internet audio streaming technology. He learned that he could setup his own radio station and stream to a worldwide audience. He recruited his friend Brian Brodeur (aka MightyB) to build a website and he linked his two 300-disc CD changers together and 8BallRadio was born. Over the next few years Scott and Brian continued to build an audience and tweak the technology. However, prohibitive bandwidth costs and lack of any real online advertising model constantly put the station in the red.

Earlier in 2005, while struggling to keep 8Ball afloat, Scott started exploring the world of podcasting. Streaming radio was great for the live element, but the idea of portability and not being tethered to a computer appealed to Scott. He started recording American Cliche in June. In addition to being available as a podcast, American Cliche was aired on 8BallRadio every Friday at noon. The mix of politics, bizarre news, and pop-culture struck a nerve – the 8Ball community embraced it immediately.

Up until mid-2005, 8BallRadio had survived solely on the generosity of listener donations. Sadly, in September 2005, after a massive hardware failure and lack of funds to continue, 8BallRadio was shutdown.

Now freed up from the constant work to keep 8Ball on the air around the clock, Scott was free to focus his efforts on American Cliche. In May of 2006 Scott signed a production contract with Adam Curry’s PodShow. The deal gave the show access to PodShow’s marketing machine and ad sales team. Within weeks American Cliche had tier one sponsorship from Earthlink, HBO, Acura, Shell, Hard Rock Hotel, and GoDaddy. Additionally, PodShow negotiated a deal with Sirius Satellite Radio to air American Cliche every week.

In late 2006, Scott was recruited to work on the official video podcast for the Santa Barbara International Film Festival. The episodes included red carpet interviews with Al Gore, Jack Johnson, William H. Macy, Will Smith, Helen Mirren, Noah Wyle, Sienna Miller and Forest Whitaker. The following year Scott was tapped to be the Executive Director of the production. Interviews included Ellen Page, Ryan Gosling, Tommy Lee Jones, Javier Bardem, Ivan Reitman and Cate Blanchett. Thanks to a partnership with PodShow, the video series was viewed by 1.3 million people in 11 days.

In May 2007 Scott became the Vice President of Emerging Media & Strategy for MediaTrust, a Performance Marketing Company. In addition to overseeing the firm’s social media strategy, Scott co-created Relevantly Speaking – a blog and video series about the shifting landscape of digital marketing. To date, Scott, and show host, Christopher Smith, have done video segments with industry luminaries Guy Kawasaki, Gary Vaynerchuk, Susan Bratton, Michael Geoghegan and Shiv Singh. They’ve also interviewed executives from HBO, Google, Skype and Qik.

Scott currently lives in Santa Barbara California with his wife, Kim, his baby girl, Emma, and Mia the Wonderdog. He is passionate about music, food and wine. In addition to his ramblings on American Cliche, you will often find him posting the daily goings-on in his life on Twitter, Facebook and Friendfeed.